Where Those With Hiring Power Commit To Making Real Change.

At Primetime, we believe that actions speak louder than words. If you want things to change, you have to be an active part of that. As a top-down platform, we know that there are those with hiring power who want to see the Industry move forward and so our intiative, Primetime Pledges, helps them do that by matching them 1-2-1 with professionals they could hire.

Primetime Pledges

Photo credit: Digital Orchard

Primetime Pledges Launches At BSC Expo For Camera Department

“There needs to be a focus on diversity in the Industry at this time” - Olan Collardy, DoP.

The first in our series of Primetime Pledges launched at the BSC Expo in February 2020 focusing on the Camera Department. Working in partnership with BECTU’s camera branch to deliver 1-2-1s with top Cinematographers and Camera Operators, Primetime organised 240 meetings for both Primetime and underrepresented members of BECTU’s camera department.

Hosted by Digital Orchard in their ‘New Talent Bar’ and working alongside Industry partners Women Behind The Camera, The British Blacklist, illuminatrix and IMAGO, Ed Moore BSC, called for the initiative to become a core part of the BSC Expo every year, “I met some really interesting people, quite a of few of them I can imagine working with soon, so it’s been very exciting.”

Primetime Pledges

Photo credit: Digital Orchard

Known for his work on Game Of Thrones, Sean Savage ACO went a step further at the event and pledged to work with members that he met then and there, marking a step up into high end TV and Film for those wanting to make that transition.

Our Primetime Pledgers included: Alexis Castagna, Mihalis Margaritis, David Mackie, Nicola Daley ACS, David Raedeker, Matt Windon, Sean Savage, Olan Collardy, Ashley Barron ACS, Ed Moore BSC, Nathalie Pitters and Laurie Rose BSC who pledged to work with a Primetime member in the next 12-18 months.

“I’ve got a young daughter who is constantly asking me, ‘What can I do when I grow up?’ and I keep telling her that she can do anything,” says David Mackie, Director of Photography. He adds, “But she can only do anything if things change, so I think it is high time that these initiatives are coming about and I am pleased to be a part of it.”

Cinegirl is our Media Partner for our Primetime Pledge events, following up with our members as and when they get work, creating press pieces for them to help them get further work.

As Primetime covers over 200 job titles we hope to run this initiative making valuable connections not only within the same department but also between departments who do not usually get to network.

Our next event is Directors x Composers on 11th June 2020 via Zoom.

Due to COVID-19 we are moving online and holding our first virtual Primetime Pledge event. We are not putting pressure to hire within the next 12-18 months, but we hope these new connections will allow new working relationships when the time is right.

The ‘P’ of ‘Primetime’ symbolises a Pledge to work towards a fairer, more representative Industry for all.