International Women's Day 2022
#BreakTheBiasImagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that is diverse, equitable, and inclusive.
We asked our Industry Friends to respond to one action someone could take right now in order to change a current bias.
AS FEATURED ON
Sarah Gavron
Director"Primetime is an invaluable resource for anyone looking to achieve a gender-balanced production. I look forward to using it for future projects."
RECENT NEWS
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FeatureBAFTA Nominee: Carolyn McLeod
Casting Director"Trying to sustain a career in this industry, regardless of your job title, is difficult. I’ve always been freelance, so the ‘feast or famine’ aspect of having to constantly source one’s own work is not for the faint of heart. Trying to keep the faith and persevere is the tough part, but having a passion for whatever you do will get you through to the other side."
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FeatureBAFTA & Oscar Nominee: Nadia Stacey
Hair and Make Up Designer"That it pays to be brave and to not worry what people might think, just to be true to your design and what you believe is right for the characters. I’ve also learnt that by immersing yourself in the world you are trying to create that little gems of ideas spark. I’ve also learnt that sometime it pays for me to listen to that secret inner punk."
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FeatureBAFTA Nominee: Sheena Duggal
VFX Supervisor"Don't be afraid to ask questions, no one can know it all, it takes a village, smart people surround themselves by smarter people. Normalise being OK saying "I don’t know, but I’ll find out and get back to you". Care about making a good film and telling a good story, but don’t care too much, make sure to find a good work/ life balance. Apply practical intelligence to problem solving. Look at the world, observe, light, photography and art there’s so much to learn. Love what you do."
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FeatureBAFTA Nominee: Posy Dixon
Director"When I was starting out, female identified individuals got ushered into production roles. So fight that wave if you feel it sucking you in and it’s not truly the direction you want to go in. Advice would just be shoot and edit as much as you can. Hone your skills and the rest will follow."
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FeatureGraduate Showcase 2022
Championing New Talent In Our IndustryOur Graduate Showcase is back for its third year! It is time to celebrate some of the best up-and-coming talent in our Industry. All of those listed below have either been shortlisted or nominated for GSA BAFTAs and Student Academy Awards, are RTS Student Award and Grierson Award winners & nominees, Cinéfonation winners & nominees or have had their film screened at a BAFTA or Academy accredited film festival, or have been selected for one of our Industry friends' programmes. Now is the time to champion new voices: here they are. Share their work, sign them, hire them. Happy Graduation!
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FeatureBAFTA Nominee: Hester Ruoff
Producer"Not everyone is going to agree with you, so don’t let that deter you from pursuing what is on your heart. Put your head down, work hard, treat others how you would want to be treated and always always lead by example."
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Guilds, Unions & Societies Who Endorse Us
Iris Ng
Cinematographer"We need to disarm our gaze from othering, and the way we do this is to reflect the diversity of our world with the people behind the lens"
Industry Partners & Friends
Entertainment professionals are currently facing unprecedented challenges.
We are here to help.
FEATURED MEMBERS
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FeatureDiana Olifirova
Cinematographer"All the discoveries you make from these jobs will help you to get to the next level. It’s important to remember this is a fun challenge and curiosity will lead you through to the next challenge and that part of the journey. It’s fun to find new ways of doing it, by doing it. Be patient and enjoy. This is going to be a lifetime of work."
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FeatureHeather Basten CDG CSA
Casting Director"Once I experienced casting I never wanted to look back."
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FeatureClare Pearce
Producer"When I am lucky enough to be in the position that I am able to work with such incredible people, I make sure that I learn as much as I can from them. I always feel that you can never stop learning at any point in a person’s career."
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COVID-19 UPDATES: FOR A LIST OF RESOURCES HEAD TO OUR FEATURED MEMBER SECTION
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FeatureOUR TEAM HAS GROWN!
Welcoming Our New AssistantsWe're so pleased to announce that we are growing our team and adding a new Communications Assistant and Executive Assistant who will be helping us across the platform, connecting women in film online!
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FeaturePrimetime Pride 2022!
Spreading the LoveA new report has found that LGBTQIA+ representation is at a high with nearly 12% of regular characters identifying as LGBT (according to media advocacy group GLAAD). However, we must not end there but ensure that representation increases on-screen as well as off-screen to make sure people are allowed the freedom to share their stories, their experiences and their hopes and dreams. To spread the love at Primetime, we will be showcasing trailblazing LGBTQIA+ filmmakers who are pushing for more authentic representation both on and off screen within film. They will be discussing their hopes for the future in the industry, their favourite bits of content and sharing all their upcoming projects!
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FeatureExclusive Primetime Screenings
Member EventsTogether with Netflix, we will be bringing our members exclusive events which celebrate brilliant women filmmakers on Netflix, including access to previews, Q&As, online premieres and films which have been nominated for BAFTAs and Academy Awards.
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Broadcasters Who Have Signed Up
Primetime Pledges
Our New InitiativeWhere Those With Hiring Power Commit To Making Real Change
We are a certified Social Enterprise & Expert Impact Alumnae
AWARDS
Sponsors
Industry Sponsors
Change Maker Sponsors
Our 'P' in 'Primetime' symbolises a Pledge to work towards a fairer, more representative Industry for all. Support our campaign by wearing a Primetime badge or ring today.
