Primetime: The Global Visibility Platform

Helping you hire inclusive above & below the line talent behind the camera today.


  • BBC Cultute
  • Voyage LA
  • IMDb
  • The Wrap
  • Screen International
  • Women and Hollywood
  • ERA 5050
  • Broadcast Now
  • Location Guide
  • EFM Startups
  • British Cinematographer
  • Elle
  • Variety
Jodie Whittaker

Jodie Whittaker to feature inaugural Empower Fund

"Being a part of this exciting journey and having the opportunity to work with talented new voices and creatives is an absolute joy."

We have chosen our winner for our £40k inaugural Empower Fund: TRUCKLOAD by Writer/ Performer Evie Jones, Director Aella Jordan-Edge and Producer Arpita Ashok.

Winners were announced at Cannes Film Festival this year with an exclusive in Variety. The fund consists of £10k grant from Primetime and Funding Futures, £15k camera package from HAWK London and post production in kind services from Picture Shop.

Find out more about our shortlisted films here with an exclusive in Deadline.

Our illustrious jury consisted of Whittaker’s former Doctor Who co-star Mandip Gill alongside BAFTA-nominee Ella Glendining (Is There Anybody Out There?), BAFTA-nominee Ameenah Ayub Allen (Rocks) and Curtis Brown Agent Cynthia Okoye, Actor and Primetime Founder, Victoria Emslie and Funding Futures exec Will Shutt, along with Jodie Whittaker. Read the exclusive in Deadline here.


Born from the questions - 'Where are all the women?' and 'How can I hire more underrepresented voices for my project?' we decided to try to answer them once and for all.

We have two sides to our platform: one for individual women & non-binary folk looking to be hired - and the other side for men & non-binary HODs, companies and agencies looking to hire or represent these voices. We are proudly included on the BFI's Diversity Standards List as a resource to fascilitate inclusion when hiring.

Everyone, everywhere all in one place - inclusive teams are not just good for promoting healthier workplace environments, but also, are very good for business.

Sarah Gavron

Sarah Gavron


"Primetime is an invaluable resource for anyone looking to achieve a gender-balanced production. I look forward to using it for future projects."

We launched our platform at Cannes Film Festival with the belief that no one should have to pay to be visible, that is why we will always offer our Free Early Adopter membership which allows members to create a unique visual portfolio adding: Agents' details, Awards CV, Kit Lists, Pitch Bibles, Social Media Links, Website details, Guilds and Societies, Personal Pronouns, Testimonials and be returned in searches that match your experience.

Why not check out BAFTA Breakthrough, Ukrainian Cinematographer
Diana Olifirova's profile for an idea of how to take advantage of the features we offer.

We are actively focused on just one particular bottleneck within our Industry, and encourage those wanting to apply for membership to check our entry criteria page before - this helps our onboarding process and we have an open door policy which means if you've not quite got the relevant experience right now, we will always create space for you when you do.



By actively shining a spotlight on the work you have done, you make it as easy as possible for those hiring to find the right person for the job.

We all play our part in making change happen: by signing up, making yourself and your work visible, and hiring each other, we break down the traditional, and often gatekept methods of being hired, and level the playing field for a fairer and more equitable Industry for all.

Become a Founder Member today and make change happen with a global community behind you.

Here are just some of the perks and where your membership donation will be going:

Everything Included in our Free Early Adopter Membership

Free Annual Masterclass Membership worth $180

Seeking Representation Functionality

Help Create A Community Fund Set Aside For Founder Members with £5k accessible for Founder Members now

Apply For £40k Empower Fund with Funding Futures featuring Jodie Whittaker

Stay On Top Of Your Film Submissions with our Festival Hub containing exclusive BAFTA & Academy Qualifying Festival Discounts

Access To Wellbeing Hub with Exclusive Discounts

Exclusive Events & Screenings

Hyperlinked Name on Founders Wall 

Founder Member Profile Badge

Favourite and Save Other Members’ Profiles

Plant A Tree In Your Name

By paying in for each other, you help our certified Social Enterprise run and bring the entire community more opportunities to level up together.


Get your work screened at BAFTA and Academy-Qualifying Film Festivals around the world

To change the representation of women & non-binary filmmakers at higher levels, we need to see their work at top tier festivals. That's why we've created your very own Festival Hub and are partnering with BAFTA and Academy-Qualifying festivals to give our Founder Members exclusive discounts and the best chance of being seen.

Festivals We Are Working With

  • Aesthetica
  • Cork
  • Norwich Film Festival
  • POFF
  • Raindance
  • SIFF
  • Tribeca

Exclusive Founder Member Screenings

From BAFTA and Oscar-nominated films such as Blue Jean, Tár, Aftersun, Top Gun: Maverick to special one off shows such as celebrating the 25th Anniversary of Titanic - we are bringing our members the opportunity to attend in person screenings.

Primetime Pledges

Primetime Pledges

Our New Initiative

Where Those With Hiring Power Commit To Making Real Change

Top tip for using our platform: add as much information to your profile and projects as possible. This not only returns you in more searches but makes Primetime a more granular tool for those searching for someone with your experience.

Guilds, Unions & Societies Who Endorse Us

  • AMPS
  • AES UK
  • CDG
  • PMA
  • BSC
  • ACO
  • Women Behind The Camera
  • illuminatrix
  • Cinesisters
  • ICFC
  • Film Fatales

Our 'P' in 'Primetime' symbolises a Pledge to work towards a fairer, more representative Industry for all. Support our campaign by wearing a Primetime badge or ring today.

Industry Partners & Friends

  • ERA 5050
  • Time's Up UK
  • Le Collectif 5050
  • British Blacklist
  • Breaking Through The Lens
  • Digital Orchard
  • Screen Alliance Wales
  • BFI
  • Cinegirl
  • WGGB

Broadcasters Who Have Signed Up

  • ITV

We are a certified Social Enterprise, EFM & Expert Impact Alumna

  • Social Enterprise
  • EFM Startups
  • Expert Impact


  • Makers
  • Makers
  • SE100
  • Makers

Industry Sponsors

  • Sister

Change Maker Sponsors

  • Panavision
  • Ecovis

In Partnership With

  • Spot

We are a Disability Confident Committed Employer

  • Disability Confident
Iris Ng

Iris Ng


"We need to disarm our gaze from othering, and the way we do this is to reflect the diversity of our world with the people behind the lens"

Addressing the gender imbalance within our industry, one badass woman at a time.