We are a vetted visibility platform for all women working above and below the line behind the camera, campaigning for gender equality across every department in the Entertainment Industry.
Isn’t it time that we tell and watch stories that fully represent the makeup of our society?
Currently men outnumber women 2:1 onscreen and 3:1 in some cases* and we know to change the conversation onscreen we need to change the conversation behind the screen. At Primetime we aim to address the gender imbalance within the Film and TV Industry one badass woman at a time.
And we hope to do this with your help.
Primetime was created following an Industry-led call-to-action during Time’s Up UK meetings to have an easily accessible list of professionals for Companies and Studios to look at their hiring practices. No longer can we accept the excuses: “There were no female applicants for the position” and “If you get more women applying for jobs then the percentages will rise” or our favourite, “Where are all the women?”
Well, we are here.
Small shout out to everyone who makes up 51% of the population, you know who you are & you’re doing great. (We did say small!)
Primetime hopes to provide a simple solution to one of the Industry’s most frequently asked questions in addition to providing a promotional platform to make searching and hiring brilliant professionals easy. So this is good news for everyone.
Primetime is a social enterprise committed to making the Entertainment Industry representative of the society we live in and we pledge to put at least 51% of our profits into something rather special for our members (we cannot wait to tell you about what we have planned) in addition to adding other features to our site to which will help change the percentage of women on set and in creative positions of power around the world.
There are many bottlenecks in our Industry for women, especially women of colour and other protected characteristics, that we do not want visibility to be one of them. That is why vetted members will always be able to curate their profiles, upload CVs and links to work and be searchable by employers for free. To combat unconscious bias we have decided to keep the platform free from profile pictures, we want your work to speak for itself.
And not only is it a noble aim to give young people role models but it also just makes financial sense: Female-penned projects on average quadruple their return on investment, especially with budgets over £20m*, so it is hard to understand why there continues to be a disconnect between financiers and the projects being made. Women should no longer be seen as risky or indeed part of a “diversity quota”.
We also know that Black directors fill 44.5% of all onscreen speaking or named roles with Black actors vs. 11.3% if non-Black directors. The same can be said of Asian directors: 41.6% vs. only 6.7% if non-Asian directors. Who tells the story informs the stories we tell and we all need to join forces and work towards an Industry where everyone can see themselves represented at every level.
With a growing network of women all over the world we hope Primetime will encourage productions to look at their hiring practices. Hire local talent, grow local economies, invest in women all over the world (with the added bonus of knowing that if you hire locally you are also helping to keep your carbon footprint down!)
So thank you to all the gatekeepers out there who are committed to creating real and sustainable change. And thank you to all our male allies too, we cannot do this without you.
It is time to unite.
p.s. we are working hard to improve and add features to our platform and so if there's anything that would really help, drop us a line at firstname.lastname@example.org.
(Founder & CEO)