Emily Freda Sharp

Pump up the Volume (2022) Director

In collaboration with Pioneer, Burn set out to solidify itself as the essential party starter with a focus on social relevance amongst Gen Z. "Taking inspiration from the junglist party scene of the late 90's, I wanted to capture the unabashed silliness of films/shows like Human Traffic, Kevin and Perry, and Spaced." Distributed primarily on TikTok, 'Pump Up The Volume' captured the raw, unfiltered energy that the campaign sought to bring to life.

Bicester Village (2021) Director

With over 25 years as Vogue's Fashion Director under her belt, Lucinda Chambers' creative tenure speaks for itself; In collaboration with her latest venture - Collagerie - this series of films set out to capture a day at Bicester Village through the eyes of the British Darlings. "Bicester's iconic, yellow telephone boxes instantly captured my imagination, providing the perfect vehicle for our narrative. In staging the story as an intimate dialogue, I felt we were able to really set the tone for the entire film. The frenetic camera work was then essential in providing an elevated and voyeuristic twist on the documentary approach." With each talent bringing a unique perspective to their day, the films focused on the varied experiences that Bicester has to offer.

Method Zhuzh (2021) Director

In collaboration with model and influencer Felicity Hayward, Method UK's inaugural end of lockdown campaign set out to deliver a much needed lift to the nation's homes. "Working with a brand that's not afraid to be playful gave us the scope to turn what otherwise could have been a straightforward docu-style film, into a colourful and surreal thumb-stopping piece of social-first content." Created to promote the launch of the 'Method Zhuzh', the film captured the bold spirit of the brand and talent alike.

Facebook | On It (2021) Director

Created as part of a month long series to drive awareness for the way women use Facebook Groups, Facebook's International Women's Day manifesto celebrated the best of the world renowned platform. "It's often easy for representation to feel like a box ticking exercise that falls short of real change, but with this job I had the client's full support in pushing for a female crew. I came away even more assured that at the end of the day, gender is irrelevant to ability. The real work we're doing when we lift each other up is in fact increasing and diversifying the pool of talent within the industry." Through a combination of UGC and careful casting, this film brought together voices from across the platform; from sewers working to end period poverty to mountaineers hiking in the face of discrimination.

Stack the Odds in Your Flavour (2021) Director

Launched as part of a full-circle rebrand, this cross-platform advert set out to introduce and encapsulate Nourished's new tagline; 'Stack The Odds In Your Flavour'. "With the visual language of TikTok front of mind for the team, I worked to develop key moments within the film that provided bold transitions to grab the viewer's attention. Taking inspiration from the gummy itself, I wanted to establish each of our cast within their own colour pallet, representing the corresponding colours of the product." Landing the key messages, the film provided a new blueprint for the brand's identity.

Nothing Can Hold You Back (2021) Director

As part of a rebrand and renewed communications, this film was produced to promote The Code - a career programme that opens the doors of the advertising industry to students from diverse backgrounds, through immersive workshops, work experience opportunities and apprenticeships.

Universal Music (2020) Director

Bringing together some of the biggest tracks from 2020, this film set out to firmly establish Universal Music in the TikTok ecosystem. Produced during the global lockdown, this project presented a seemingly insurmountable challenge - capturing the vibrancy of UMG's brand whilst unable to work on set. Through a combination of remote directing, social-first casting, and carefully considered archival work, the project more than delivered. "In developing a bold visual backdrop that responded to the beat, I wanted to translate that musicality to the screen and keep the viewer's ears glued to all three tracks." In partnership with leading social-first advertising agency, Whalar, UMG launched the world's first influencer music service, delivering the latest sounds to the boldest new talent.

Trends: 2020 (2020) Director

Developed as part of Instagram's definitive guide to the stories, styles and talents redefining a generation of creatives, 'Trends: 2020' was rooted in data and crafted by culture. As a full circle campaign, it set out to mark the platform's 10th anniversary by launching 6 new digital trends, each embodied and represented by today's leading digital creators. "Writing and directing this project presented the challenge of both defining and characterising the creative trends of the decade to come. Taking inspiration from one of my favourite genres, I decided to introduce them as the main characters of 2020 through a mock title sequence, drawing from the likes of Charlie's Angel's 2000, Austin Powers, and Spice World The Movie." In collaboration with the marketing expertise of leading social-first agency, Whalar, and distributed by Soho House, 'Trends: 2020' delivered decade defining culture and creativity to the industry and beyond.

A Year in Gifts (2019) Director

As part of an ongoing ambassadorship between Not On The High Street and digital creator, Onyi Moss, this experimental film was commissioned to highlight the brand as the home of thoughtful gifting throughout the year. As writer and director, Emily undertook the development of a one-shot sequence that takes you through the changing seasons and gifting moments, to produce annual relevance for the brand. "With 9 cast, 18 costumes and 5 set changes, I'm proud to say we pulled off the seemingly impossible in our 2 minute shot. By teaching everyone from the AC to the Art Director how to follow the count of 8, the sequence came together as a highly choreographed and precise dance." After launching the campaign in 2019, the Behind The Scenes edit has since garnered over organic 50,000 views.