Charlotte Maxwell

Find Your Calm / NSPCC Childline (2024) Producer

Filming with four teenagers over four week- ends, this suite of films was created for the brand refresh of The NSPCC’s Child Line service. The campaign was design from the ground up to embrace a multi-channel approach with over 50 different edits appearing on plat- forms including: Instagram, Youtube, Twitch, Venatus and Xbox. The campaign has just won a Silver Telly Award for Social Impact.

Soft Serve / Cuisinart (2023) Producer

TVC created with agency The PH Collective for leading kitchen appliance brand Cuisinart showcasing their new Soft Serve Ice Cream Maker. The film played on TV Europe-wide, unveil- ing the latest model in Cuisinart’s ice cream collection.

Hidden Opportunity / Impetus (2022) Producer

Follows the story of two young people whose lives have been transformed by the charity. The flim helped raise over £1.3 million to en- able them to continue their incredible work. The film has since been awarded An EVCOM Gold Award, A Telly Award and a Cannes Corporate Dolphin.

21 Years of Impact / Impetus (2023) Producer

I was invited back a second year running to produce a short campaign for UK charity Impetus which went on to help raise over £1.3 million to enable them to continue their incredible work.

Team Hidden Talents / Schroders (2023) Producer

Jon Evans fulfilled his lifelong dream of flying by learning to paraglide. Watch as he shares how his passion contributes to a harmonious work-life balance and hear about his journey and the benefits he reaps from pursuing his love for flying. Episode for corporate client Schroder's employee hidden talent series.

Possible at Plexal (2022) Producer

Whether proving that VR is the future of training, impressing the vital importance of diversity in data, or empowering young people to engage in politics, each of the subjects in this series, profiling Plexal residents, is on a mission to better the world through tech. Having our in-house directors on the project allowed us the flexibility to properly connect with the individual founders over time, drawing out what made their outlook unique. We then designed each profile so that it creatively mirrored the subject’s approach to informing and innovating. The resulting films were promoted widely on Plexal’s website and social media platforms and drove their 2022 marketing campaign, showing prospective startups just what is #possibleatplexal.